Givelify
Art Direction + Copy
Focus
Visual Design
Copywriting
Creative Strategy
Context
Givelify, a faith-based giving platform, was releasing a new app feature that would allow new retirees to volunteer their time to charitable organizations. My focus was to provide creative campaign support - both visual and copy - that resonated with the audience and inspired them to sign up to use Givelify to volunteer their time.
Goals
- Promote the new app feature
- Resonate and inspire retirees, ages 65-70 years olds
- Use/Promote the Givelify brand
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